With the vast improvements on mobile technology nowadays, digital marketing is definitely trending. This concept is a bit comprehensive so I might as well elaborate on the details. First off, digital marketing also known as “push” marketing, dwells on the process wherein the marketer has to inform the user to establish a receiving of the material. This scenario is a lot different from the passive type which is referred to as “pull” marketing. Well, the latter is the other way around. Consumers are basically responsible for hunting stuff from the internet. Some sources would include blog pages or websites.
THE BIG PICTURE
Are you getting the picture now? Mobile phone marketing or commonly known as SMS marketing is just one recognized instance. In terms of direct promotion, it is actually advancement. To make this clear, this initiative makes use of digital distribution channels in product promotion and service advertisements. By all means, it gets in touch with clients in a more suitable, and personalized manner. Further, it is very much profitable.
SMS stands for “short message service”. It is basically a medium of communication wherein short messages can be sent to a mobile phone. So I guess this information gives you another hint on the concept of SMS marketing. I think most people can be considered a little bit tech-savvy now with the fast-paced developments in our technology. So it isn’t really surprising that more than a hundred million marketing messages are sent via SMS every month. This merely marks the popularity of digital marketing. SMS is indeed used for reaching out to customers and marketing. Like for example, if I was the consumer, I would be enticed to join a competition of a certain brand which I like, right? So, it’s essentially marketing and brand publicity by means of SMS. It’s being used as the medium for expansion in other parts of the globe. It also facilitates the consumers experience with the brand.
Digital marketing comes in various types. Texts with colors, pictures and video are made possible by MMS, which is a multimedia version of SMS. Another one would be the mobile web marketing. This type of digital marketing is done by promoting brands through websites accessed by mobile users. Considering the number of mobile users at the present time, this digital marketing type would probably be a hit.
Now, what are the advantages of this so-called “digital marketing”? Well, the best thing about this method is that it can be modified to the needs of the client or the customer. Whats even better is that its not much of “beating-around-the-bush” but rather, it gets to the target consumer with a specific message or it could be publicizing the product to a particular audience. With this marketing strategy, one can expect a high return on investment. Why is this so? This method is more economical due to its specialization. Moreover, digital marketing can track and report its subscribers. Not only that, but it would be able to know details such as the subscribers name, age, location, etc.
UPS AND DOWNS
Does it seem like it’s too good to be true now? Well, just like any scenario, digital marketing may have its perks; however, it has certain downsides, too. Without a mobile phone in the consumers’ hands, this marketing method obviously cannot work as well. One more thing, it is profoundly standardized or controlled by the telecommunications industry. This has something to do with customers concerns regarding data they get shown.
Digital marketing is absolutely something we should watch out for in the years ahead.